There are new Pop Tarts, and they are Limited Edition. I know this because it says “Limited Edition” in bold red lettering inside a yellow banner that circumscribes the box. For an unspecified but finite amount of time only, Pop Tarts are available in a seasonal palette and flavor: pumpkin pie.
Pumpkin-pie Pop Tarts sound disgusting, it’s true. But I may not have another opportunity to buy them. If panicked urgency isn’t enough to make me buy them, there’s also the appeal of authenticity: They are“made with real nutmeg, cinnamon, and clove.” Just like grandma used to make her Limited Edition Pop Tarts.
Advertisers know that we consumers of food believe that “real” means healthy. To some degree, it used to. “Real” meant whole foods not far removed from the ground, which meant they were less likely to contain added sugar and salt, more likely to contain fiber and deliver nutrients. But “real” has been repurposed by advertising and technophobia, to the point that it’s largely meaningless, if not misleading. Though it does still accomplish the ultimate goal in marketing, to make people feel things.
Read more: http://www.organicmedic.com/0117/5-pure-health-benefits-of-eating-prunes/
No comments:
Post a Comment